I generally stay away from the corner Starbucks because I can’t bring myself to pay $29.95 for a teeny cup of frothed up joe. Nor can I afford to suck down my daily allowance of calories in one coffee shot.
I am, however, a caffeine addict and who would likely freebase espresso beans if left alone with them in a dark room.
That’s why Starbucks’ new marketing strategy caught my eye.
Hoping to bring more people through its doors for a late afternoon fix, Starbucks Corp. said it will now offer its morning customers any iced grande beverage for $2 after 2 p.m. To get the discount, customers must show the receipt from their morning visit.
The promotion was previously only offered in Seattle, Chicago and Miami, according to a press release. The company is taking it nationwide starting today to help boost sales at the chain, which has seen traffic drop as gas prices rise and consumer spending falters. It runs until Sept. 2.
